Mobile marketing is becoming a very common way of attracting clients for business owners. Some of the promotional methods that can be done over the web are mobile application development, mobile website development, and SMS marketing. This form of new wave marketing is becoming more and more common due to the staggering numbers of people who use cell phones at this time.At this time in history cell phone usage has risen to nearly one hundred percent in most industrialized countries. People these days are using their phones to check email, update social media status, and do more and more on the web. Technology allows users to send messages to people who are thousands of miles away at a practically instant rate. What’s more is that people are very dependent on this type of technology. Most people claim to keep their cell phone within arm’s reach twenty-four hours a day.SMS stands for short message service and it amounts to sending quick texts from one mobile phone to user to another, over 70% of all mobile phone users participate in this activity regularly. Marketers can use this technology to send their clients specialized message that allow them to promote a new product, service, or special. The recipient receives the message instantly. By far this is one of the fastest ways of finding so many clients, so effortlessly.Just about everyone has heard of a mobile or cell app by this time. Often these are for educational or utilitarian purposes. Other platforms are made up of small games are something of the identical nature. This sort of setup can also be manipulated to promote a business through a multitude of ways. For instance you could create a nifty cooking game to promote your real life restaurant.Yet another type of marketing that we can use mobile phones for is mobile website creation. Since many people are now able to access the internet via their mobile devices, some work had to go into making these sites friendly for the browsers these compact devices use. For this reason several companies have invested in having a specialized version of their website created that is entirely compatible with the browsers most commonly utilized on cell phones and similar creations.The use of mobile marketing as a method of gaining customer attention and retaining current clients is becoming more popular with each day. It is something that businesses involved in every industry must look into. As consumers become more and more technologically advanced, businesses must do so as well.